2. Digital Content Production and Dissemination

Digital content production and dissemination is concerned with the development of the technical and creative skills to produce multi-media digital content and share this content with relevant audiences. This set of competencies can be broken down into the following areas:

a) The ability to plan a multimedia product, representing information using a variety of digital media (text, images, audio, and movie)
b) The technical skills to product multimedia content using a variety of tools
c) Exploring and exploiting the value of multimedia to repurpose existing content, create new meaning and solve problems
d) Identify and use appropriate channels for distribution and dissemination for particular audience and media

Planning multimedia production

 
Planning a multimedia production involves students making decisions about how to represent information using a variety of media (text, images, audio, and movie), and selecting the relevant tool or platform to produce content. This includes skills such as:

 

  • Utilising tools for storyboarding and visualisation
  • Identifying platforms which can be used to produce content
  • Selecting appropriate tools and platforms
  • Understanding media outputs and formats
  • Being aware of platform pricing structures and subscriptions tiers

Producing multimedia content

 
Multimedia production is concerned with students obtaining / developing the required technical skills to create content using a range of digital tools and platforms. This includes skills such as:

 

  • Creating, editing, and formatting text, audio, images, and video using appropriate tools and platforms
  • The ability to navigate multiple applications and interfaces to create content
  • Coherently combining multiple formats using appropriate tools
  • Manipulating content formats and adapting for specific purposes e.g. WAV to MP3, .doc to .pdf
  • Understanding how copyright and licences apply to data

Creating new meaning

The ability to create meaning using digital tools is linked to the technical skills outlined above. However, this is more concerned with the capacity for ‘meaning’ rather than technical skills. This includes skills such as:

 

  • Understand how meaning is produced using multiple media formats
  • Expressing ideas, thoughts and information using digital tools and media
  • Generating original ideas, processes, products or solutions using digital tools
  • Remixing existing material into something new

Distribution and dissemination

The ability to distribute and disseminate content is concerned with understanding, identifying and exploiting the different channels and networks that are available to students. This includes skills such as:

 

  • Understanding how different media and communication platforms reach different audiences
  • Adapting content to suit a variety of communication channels and media
  • Effectively unitising communication channels and platforms to distribute their content
  • Utilising platform features to expand reach and relevance of content, e.g. hashtags, groups etc.